Speak!

Speak! was hired by True Measure, a business consulting company, to assist with rebranding efforts. The project involved defining the new brand's look and feel, creating a brand book and new logos, and developing the brand's positioning, messaging, and tagline. The Speak! team conducted extensive market research, analyzed the previous brand's definition and collateral, and interviewed key stakeholders. They then iterated on the brand definition and design, offering different approaches and refining these based on feedback. The project, which lasted from May to August 2021, was successful and the True Measure team was impressed with Speak!'s organized and methodical approach.

In another project, Speak! was engaged by LogRhythm, a cybersecurity company, to refresh their brand and logo. The goal was to modernize the company's look and feel to match their expanded portfolio. Speak! conducted interviews with the LogRhythm team and customers, provided multiple logo options, and helped refine the company's messaging. They also assisted in choosing the primary and secondary color schemes for the brand. The new logo, which symbolizes the company's partnership and connection with customers, was well-received. The project lasted from October 2021 to February 2022.

Speak! was also contracted by an information industry consultancy to create a website, logo, and corporate identity. The consultancy lacked a strong marketing presence and wanted to improve client acquisition efforts. Speak! developed branding concepts, created a website and logo, and worked on the company's messaging. They also created business cards and document templates, conducted a competitive analysis, and delivered a brand book. The website, which targets two types of customers and includes an About page and a contact form, was developed using an iterative process. The project ran from December 2022 to June 2023 and was successful, with the consultancy expressing satisfaction with the results.