Spark451

Spark451 collaborated with McDaniel College to replace their sunsetting application system with a new customer relationship management (CRM) system. The project began in June 2017 and is ongoing. The team worked closely with the college to build and launch the application, ensuring it was live and operational before the old one was phased out. The CRM is used for prospective students applying to graduate school. The project, which cost $40,000, was described as extremely affordable for the value received.

Drew University partnered with Spark451 to develop and test a new all-in-one admissions CRM platform. The project began in June 2017 and is ongoing. The platform allows students to register for open houses, campus tours, and interviews, and is also used to advertise off-campus activities. The university also integrated the platform with their student information system, Banner®, to streamline data flow and improve marketing initiatives. The project cost around $50,000.

Western New England University worked with Spark451 on a branding initiative and to improve their student search capabilities. The project started in June 2015 and is ongoing. Spark451 gathered data through unique surveys, identified brand attributes, and created a suite of products for prospective students. They also built a predictive model to target students more likely to apply and implemented various digital marketing efforts. The student search project cost between $200,000 and $300,000.