Space Between

Space Between was hired by the British Heart Foundation for user experience testing on their redesigned Conditions pages. The aim was to improve the content and usability of the pages by understanding user expectations and preferences. Space Between approached the foundation with a pro-bono offer, which was accepted due to the potential benefits for an upcoming project. The project involved updating information on heart and circulatory conditions, which had not been refreshed for several years. The foundation was pleased with the assistance provided by Space Between's directors throughout the project.

Cook Trading Ltd, a UK-based frozen food retailer, engaged Space Between to conduct user testing on their website. The goal was to enhance the user experience and boost conversion rates. Space Between was selected for their extensive knowledge of user testing, and their ability to provide actionable insights for future planning. The project involved detailed preparation, including setting up the venue and equipment, recruiting participants, and planning tasks and post-testing analysis. The results were presented in a workshop, with recommendations and insights provided. Cook Trading appreciated the clear communication and professional approach of the Space Between team.

Merlin Entertainments, a global visitor attractions company, enlisted the help of Space Between to improve their website's user experience. The project involved understanding existing implementations, optimizing conversion rates, and conducting qualitative research. Space Between's unique eye-tracking measurement tool with facial recognition was a standout feature that helped secure the contract. The team collected a vast amount of data, identified issues, and provided viable recommendations to fix them. The project, which ran for about 8-9 weeks, resulted in new designs, user journeys, and pages that simplified the steps to achieve the company's goals. Merlin Entertainments praised Space Between for their understanding of the entertainment sector and their collaborative work ethos.