Soodo

Soodo was enlisted by Patch & Bagel, an online home decor retailer, to achieve specific objectives in Facebook and Pinterest advertising, as well as Shopify website development. The company was selected for its high ratings, proximity, culture fit, cost-effectiveness, and aligned company values. Soodo assigned 2-5 employees to this project. The team at Soodo delivered remarkable results, notably achieving an impressive CPM of $1.11 on Pinterest, a significant difference from the $20 average on Facebook. This demonstrated the efficiency and cost-effectiveness of their Pinterest advertising strategy. In addition to this, Soodo optimized the landing page and collections on Patch & Bagel’s website, enhancing the customer shopping experience and driving further sales. They meticulously optimized age ranges and countries within the Pinterest dashboard every few days, implemented individual campaigns for the best-selling products, and planned additional retargeting campaigns for the future. Through constant testing and iterative refinements, Soodo developed an advertising strategy that deeply resonated with Patch & Bagel's customer base, driving impressive results and significant growth for the company.