Son of Erik Design

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Son of Erik Design is a multi-disciplinary graphic design studio based in Idaho Falls, Idaho. Founded in 2012, the studio is a freelance enterprise of Spencer Erickson who provides branding, graphic design, and web design services to small companies in various industries that include consumer products & services, health care & medical, and hospitality & leisure.

Client Insights

Industry Expertise

Other industries

40%

Consumer products & services

15%

Energy & natural resources

15%

Hospitality & leisure

15%

Medical

15%

Client Size Distribution

Small Business (<$10M) 100%

Common Project Size

$10K-$49K 2 projects

<$10K 1 project

Clients

  • Resin Architecture

Highlights from Recent Projects

Overall Rating

5.0
3 Reviews

Son of Erik Design undertook a comprehensive rebranding campaign for a concrete repair and resurfacing company. The project involved a name and logo change, website rebuild, and various marketing and advertising initiatives. The new website, built from scratch using Squarespace, was designed to align with the company's new logos, colors, and advertising landing pages. They also developed an inbound lead tool, allowing customers to submit projects directly on the site. The company owner praised Spencer, the owner and graphic designer of Son of Erik Design, for his ability to build a good relationship with the team and deliver projects in a timely manner. The partnership, which began in January 2019, continues to this day.

For Resin Architecture, a forward-thinking architecture firm, Son of Erik Design was brought on to polish the company's branding and design. They worked on social media, website, letterhead, forms, and other standard branding packages to ensure consistency across the board. They also created marketing materials such as half-page vertical flyers, folios, and folders for tradeshows, and ensured the firm's tradeshow booth was well-represented. The company owner commended Son of Erik Design for their help in creating a consistent brand image. The engagement began in December 2017 and is ongoing.

SHAPE ReClaimed, a wellness company, engaged Son of Erik Design for a rebranding project. The project involved refining the logo, providing a general outline of the website, and creating various marketing materials. Son of Erik Design also established a style guide detailing the brand's colors, logo, and other brand identity elements. They also created rack cards for each of the company's products, a table banner for events, and counter posters for practitioners. The company's copywriter appreciated Spencer's ability to explain branding concepts in layman's terms. The engagement, which began in October 2019, is ongoing.

Timeliness

4.8

Service Excellence

5.0

Value

5.0

Would Recommend

5.0