Something Massive

Sinclair Broadcast Group partnered with Something Massive to develop a digital strategy and campaign for the Halloween special of their hit TV show, Buffy the Vampire Slayer. The goal was to drive viewership and build brand awareness among younger audiences. Something Massive presented a strategy that focused on fan engagement, proposing to livestream the event and host watch parties on Twitch. They executed the watch parties, created a content calendar, ad copy, visuals, and other creative elements. They also recruited Twitch influencers to participate in the watch parties. The campaign, which ran throughout October 2022, was a significant event, appealing to advertisers and generating more revenue.

Melissa & Doug Company, a children's toy retailer, hired Something Massive to evaluate their organic social media channels, brand presence, and content performance. The goal was to develop a forward-thinking marketing strategy. Something Massive conducted a historical analysis of the company's organic social media program, performed competitive and SWOT analyses, and created an organic social media strategy covering Facebook, Instagram, Pinterest, TikTok, and YouTube. They also conducted quarterly photo and video shoots and managed daily community interactions. The engagement, which began in March 2022, is ongoing and has a budget of $750,000 for the year.

Gimme Seaweed engaged Something Massive for content marketing services. The project involved the development of a series of recipes for the company's website and the production of a brand video. Something Massive conducted a photoshoot to capture the recipes and footage for the brand video. They edited and published the content on the website and produced the brand video. They also helped develop website content and modules and refine the company's brand communication strategy. The project, which cost around $90,000, ran from March to July 2021.