Something Massive

Something Massive was hired by Melissa & Doug Company, a children's toy retailer, to evaluate and improve their organic social media channels, brand presence, and content performance. The agency conducted a detailed analysis of the company's social media program, assessing the content and its uniformity across platforms. They then compared this with the top three competitors to identify strengths, weaknesses, opportunities, and threats. Based on these insights, Something Massive developed an organic social media strategy for the company, covering platforms like Facebook, Instagram, Pinterest, TikTok, and YouTube. They also organized quarterly photo and video shoots to create content for the social media channels. The project, which began in March 2022 and is ongoing, is worth $750,000.

Gimme Seaweed, a food company, employed Something Massive for content marketing services. The agency's task was to create a series of recipes for the company's website and a brand video. They conducted a photoshoot to capture the recipes and footage for the brand video, which was later edited and published on the website. In addition to this, Something Massive developed website content and modules and helped the company refine its brand communication strategy. The project, which ran from March to July 2021, cost around $90,000.

Sinclair Broadcast Group, a media company, hired Something Massive to develop a digital strategy and campaign for a Halloween special episode of their hit TV show, "Buffy the Vampire Slayer". The aim was to increase viewership and brand awareness among younger audiences. Something Massive proposed hosting livestreamed watch parties on Twitch in the lead-up to the event, which involved creating a content calendar, ad copy, visuals, and other creative elements. They also recruited Twitch influencers to participate in the watch parties and interview stars from the show. The campaign ran throughout October 2022 and cost $75,000.