Solid Water Marketing Agency

The Solid Water Marketing Agency successfully completed a comprehensive marketing strategy for a fintech start-up, co-founded by one of their clients. The client enlisted the agency's services, focusing mainly on building their personal brand to enhance their product's appeal to CFOs. The client chose Solid Water based on reputation and expertise, and had 2-5 experienced team members working diligently on their project.

The scope of this project was primarily based around a Founder Brand Strategy service. It was designed to span eight weeks and included two video call presentations, two structured feedback rounds, and an intensive half-day strategy workshop. The Solid Water team performed a thorough analysis of the client’s business, competition, core positioning, and formulated a detailed Go-To-Market roadmap with clear KPIs. They also provided a practical execution plan taking into account the required financial and human resources.

The results of this project exceeded the client's expectations, particularly the comprehensive budget and resource planning integrated within the execution strategy. These facets of the strategy provided a clear perspective on the attainability of their set KPIs. Equally beneficial were the marketing infrastructure plan, the martech recommendation, and the crisis mitigation guide which were also included in the project deliverables by Solid Water. Hence, the client highly valued the agency's work and spoke significantly of their professionalism and expertise.