Social Soup
visit site- $25,000+
- 10 - 49 employees
- Redfern, Australia
Client Insights
Industry Expertise
25%
25%
10%
10%
5%
5%
5%
5%
5%
5%
Client Size Distribution
Small Business (<$10M) 15%
Midmarket ($10M - $1B) 55%
Enterprise (>$1B) 30%
Common Project Size
This provider does not have any client reviews.
Clients
- L'Occitane
- Australia Post
- Treasury Wines
- ALDI
Highlights from Recent Projects
Social Soup was engaged by a food and beverage company, known for their healthier alternatives to sugary and artificially sweetened beverages. The objective behind their collaboration was to gain consumer insights for the company's new flavours. Social Soup embarked on two separate sampling projects that saw over 2,000 samplers tasting and providing valuable feedback on the new products. Their robust team structure, consisting of 2-5 members, was instrumental throughout the process.
Social Soup's comprehensive involvement included not only organizing the samplers, but also collecting, analyzing and reporting on the feedback gathered. Their unique approach included the innovative use of dashboards which aided in monitoring the ongoing campaign. The overall campaign which started in June of 2026 spanned over three months, concluding in August. Their working relationship was initiated as the food and beverage company was intrigued by the unique sampling opportunity offered by Social Soup, which they discovered via an online search.
The collaboration was overall a resounding success. It resulted in the food and beverage company gaining valuable consumer insights without investing in traditional market research methodologies. Social Soup's end-of-campaign report offered comprehensive analysis and understanding of the consumer response. Their unique approach, combined with the high-quality of their services, appears to have made Social Soup a valuable asset in the food and beverage sector.