Social Path

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Social Path is a market research company located in Randburg, South Africa. The small team focuses on market research, digital strategy, social media marketing, search engine optimization, and more. The firm was founded in 2017.

Client Insights

Industry Expertise

Advertising & marketing

15%

Education

15%

Information technology

15%

Retail

15%

eCommerce

15%

Business services

10%

Financial services

10%

Other industries

5%

Client Size Distribution

Small Business (<$10M) 40%

Midmarket ($10M - $1B) 45%

Enterprise (>$1B) 15%

Common Project Size

$10K-$49K 1 project

Clients

This provider has not added their key clients.

Highlights from Recent Projects

Overall Rating

4.5
2 Reviews

Social Path was hired by a communication company to help improve the quality of their lead generation for their services and products. They were responsible for creating content for the company's website, optimizing it for better search engine rankings, and assisting with advertising campaigns and social media platforms. They also designed and built a new website for the company. The collaboration, which began in September 2019 and continues to date, started with a team of two but expanded as the project grew. The company invested over $50,000 in this engagement. The client was satisfied with Social Path's efforts, noting that they executed their ideas effectively and delivered an impressive website.

In a separate project, Social Path worked with Renault South Africa, a licensed distributor of Renault vehicles. The company faced a challenge with their new vehicle launched in 2018, which was often purchased by inexperienced drivers leading to high accident rates and insurance claims. Social Path addressed this by creating a club for new drivers, providing them with information and support to become better drivers and understand the insurance claim process. They also designed fresh content for the company's website and social media channels. The team of 5-6 people from Social Path included a designer, a developer, and an account manager. The project, which ran from January 2017 to December 2019, cost around $33,000. The client was pleased with Social Path's attention to detail, planning, and adherence to deadlines.

Timeliness

4.5

Service Excellence

4.0

Value

3.0

Would Recommend

5.0

Awards

37174

2022