The Snow Media

Charged with strengthening the brand position of VOLO Beauty, a direct-to-consumer and wholesale beauty company, The Snow Media has been successful in managing the brand's paid search and social advertising. They began with Google Ads management in October 2025 and later included Meta Ads. They handled all aspects of the account, including campaign strategy, audience building, and monthly performance reporting. Through their efforts, they built and managed full account structures that led to a 339% Return on Advertising Spend (ROAS) and a 58% monthly increase in revenues.

Further, The Snow Media supplemented their advertising efforts with prospecting campaigns, involving creative testing across numerous ad formats. This strategic restructuring improved purchases and revenues significantly. They also developed custom Shopify-based audiences from high-value customer segments to refine targeting. Efforts in optimising a previously underperforming cart abandonment flow led to over a 500% increase in flow revenue. The company's efforts have been integral to VOLO Beauty's consistent growth, competing successfully against lower-priced rivals.

Additionally, they launched a new subscriber acquisition campaign on YouTube which attracted over a hundred subscribers, with potential towards monetization and a future YouTube shopping storefront. They also made vital site and funnel recommendations, monitoring the Shopify storefront for conversion or user experience issues and implementing changes. The company offers comprehensive monthly reporting with KPI transparency across both Google and Meta. The Snow Media proved to be an excellent choice, as their strategies significantly enhanced VOLO Beauty's online brand presence.