Smashing Ideas

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Smashing Ideas is a mobile app development company that offers an array of services such as UI/UX design, web design, data strategy and analytics, and quality assurance and testing. Since its founding in 1996, Smashing Ideas has grown to over 50 employees who are passionate, curious, and creative.

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Smashing Ideas was commissioned by a major US newspaper publishing company to help establish their presence in the mobile weather broadcasting sector. The Senior Manager for Emerging Products at the publishing company was impressed with Smashing Ideas' creativity and their ability to listen and understand the root of the problem they were trying to solve. The project was divided into four distinct engagements, beginning with a discovery project to determine the product's concept. This was followed by the creation of an iPad app, a smartphone app and finally, a retainer to continue evolving the products. The total cost for the project ranged from $50,000 for initial ideas and prototyping, to around $250,000 for the retainer. The relationship between the publishing company and Smashing Ideas has been ongoing for about three years.



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