SLAPS

SLAPS was enlisted by DOUGHCLUB, a Roman-style pizza bakery, to provide comprehensive branding services. The bakery sought a unique brand identity in their market and found SLAPS to be a perfect fit due to their innovative approach. SLAPS began by thoroughly understanding the bakery's concept and target audience, then proposed multiple branding ideas. After settling on a direction, they developed what the bakery now considers one of the strongest brands in their region. SLAPS' owner, Sebastian, was their main point of contact throughout the project.

OCAD University, Canada's largest art and design institution, hired SLAPS to create a brand and visual identity for their new initiative, the Mindful Campus. SLAPS was chosen for their innovative and Gen Z-focused design samples. The scope of work included creating a logo, visual assets, brand guidelines, and specific graphics such as pull-up banners, video graphics, and social posts. The team at SLAPS successfully delivered all assets, contributing to the successful launch of the Mindful Campus initiative.

TRAX, a music distribution company, engaged SLAPS to refresh and enhance their brand identity. SLAPS began by reviewing the existing branding, then moved into art direction where they researched various themes. After selecting a style and direction, SLAPS presented a new logo, typography typeface, color scheme, image guidelines, and social media templates. The team at SLAPS, including a creative director, account director, art director, and lead designer, worked closely with TRAX to create a brand identity that appealed to artists and their target demographic. The engagement lasted from April to July 2024, with TRAX investing €30,000 in the project.