SKYNE

SKYNE was hired by Sela, a dynamic creator of spectacular experiences and iconic destinations, to create a distinctive B2B tourism brand for their new DMC, Onedar, targeting European markets. The CEO of Sela sought SKYNE's expertise to develop a strategic name, identity, and launch presence that would appeal to a wide range of travel segments entering Saudi Arabia. The project also involved preparing Onedar for its international debut at ITB Berlin with a complete brand system, sales presentation, and launch assets to engage tourism partners. Further, SKYNE was tasked with developing and implementing Onedar’s social media strategy, tone of voice, and launch content to introduce the brand to industry partners and build early brand recognition.

SKYNE was selected for the project due to their impressive response to the RFP. A team of 2-5 employees was assigned to work on the project. The scope of work included developing a brand strategy, creating a brand word mark and image mark, developing brand CI & guidelines, and producing brand collaterals. The results of the project were successful, with the client expressing satisfaction with the work done by SKYNE. The client found SKYNE through an online search and selected them over other potential partners due to their best RFP response.