Simplified Impact

Simplified Impact was hired by Scriptor Publishing Group, a book publishing company, to broaden their audience reach through various strategies. The project entailed a complete overhaul of the company's website design, enhancing SEO analytics, digital marketing, podcast rebranding, and general marketing strategies. The selection of Simplified Impact came through a referral from a friend who had a positive experience with them. The process started with the discovery phase where Simplified Impact critically reviewed the company's existing systems and marketing outreach, including their website, email funnels, and social media outreach. The vendor's team did extensive research on competitors, creating reports on their marketing strategies. This research led to the development of a new strategy that included a website revamp, improved SEO through content development and proper keyword placement, podcast rebranding, and a more consistent outreach system. The team at Simplified Impact, from the owner down to the project managers, were all involved in the project.