Simmer

Simmer was hired by Plug, a company that operates shore power facilities across Europe, to revamp their existing webpages and update their visual profile. The project also involved developing a new communication strategy. Simmer was chosen due to their high ratings, budget-friendly pricing, and good cultural fit. The project team consisted of 2-5 employees from Simmer. The scope of work included refreshing the brand platform, redesigning the digital presence, and rebuilding the corporate website in Webflow. Key deliverables included an updated communication framework, a refined visual identity, new presentation templates, a digital brand manual, and a complete website redesign. The objectives were to strengthen Plug’s professional brand expression, improve consistency across channels, create a modern website, and shift from fragmented communication to a unified system. The results were a cohesive and modern brand identity, a significantly improved website with stronger UX and clearer messaging, streamlined tools for daily communication, and improved internal alignment around tone of voice, visuals, and strategic positioning. The services provided by Simmer included communication strategy, visual identity, brand system development, presentation templates, Webflow design and development, SEO setup, training, and handover.