Silvertip Digital

Silvertip Digital was hired by a franchise fitness company to conduct a comprehensive audit of their paid media activity. This was initially meant to assist the company's in-house Digital Marketing Manager in implementing the findings of the audit. However, when the DMM left the company, Silvertip took over the complete management and reporting of the company's paid media channels. The scope of work involved hands-on management of paid social and paid search, including campaign optimization, budget pacing, reporting, and troubleshooting. The team from Silvertip that worked on this project comprised two Performance Marketing Executives, a Senior Performance Marketing Executive, and the Head of Performance Marketing. The vendor was chosen for their thoroughness in conducting mini-audits.