Silvertip Digital

Silvertip Digital was hired by a franchise fitness company to conduct a comprehensive audit of their paid media activity. The initial goal was to assist the company's in-house Digital Marketing Manager in implementing the audit's findings. However, with the departure of said manager, Silvertip Digital took over complete management and reporting of the company's paid media channels. The decision to hire Silvertip was taken during the maternity leave of the head of marketing, based on the thoroughness of their mini-audits compared to other digital agencies. The scope of work included hands-on management of paid social and paid search, campaign optimization, budget pacing, reporting, and troubleshooting. A team comprising two Performance Marketing Executives, a Senior Performance Marketing Executive, and the Head of Performance Marketing from Silvertip Digital collaborated on this project.