Silverlight Digital

Silverlight Digital was hired by a pharmaceutical company specializing in dermatological medications for a comprehensive digital marketing project. The company's primary objectives were to plan and execute all media promotions for the dermatology brand, including Connected TV (CTV) media for consumer-facing promotion, and to strategize with the brand team and other digital consultants for media spend recommendations. Silverlight Digital was chosen due to their competitive pricing, cultural fit, and value for cost. A team of 6-10 employees from Silverlight were assigned to this project.

The scope of work included strategic media planning, inventory negotiation with vendors, drafting of paid search keywords, ads, sitelinks, callouts, and other related assets, and submission of these through Veeva PromoMats. Upon approval, Silverlight provided creative specifications, requirements, and general recommendations. They also offered overall support such as preparing for and attending all calls with the client and agency or consultant partners, issuing Insertion Orders to media vendors and technology providers, providing quality assurance of all creative files, issuing ad serving tags to publishers, and managing and optimizing various campaigns.

The pharmaceutical company was pleased with Silverlight Digital's work, citing their budget-friendly pricing, good cultural fit, and excellent value for cost. The comprehensive digital marketing strategy and execution by Silverlight Digital resulted in a successful promotion of the dermatology brand. The team's strategic media recommendations, effective negotiation with vendors, and meticulous quality assurance contributed significantly to the project's success. The client also appreciated Silverlight's proactive approach in preparing for meetings and their expertise in managing and optimizing various campaigns.