Silverback Strategies

Silverback Strategies was hired by a real estate management company to optimize their digital marketing and SEO strategies. The company, which manages over 75 apartment communities and several commercial properties, sought a more efficient use of their advertising budget. Silverback Strategies provided a team of specialists to analyze data and make informed recommendations. Their efforts led to a decrease in paid media spend and an increase in website visits through earned media. The company was satisfied with the results and expanded their relationship with Silverback to include individual hotel properties.

Silverback Strategies worked with Discovery Education, a national education brand, to overhaul their reporting processes. The company previously compiled monthly data reports manually, a time-consuming process. Silverback Strategies developed 35 robust dashboards using Google Data Studio, which automatically aggregated data on each partner organization. The dashboards generated reports based on the programs' website, social media, email analytics, paid advertising, and newsletter inclusions. The new system allowed for better tracking of program metrics and improved individual program performance.

LexisNexis, a global legal and professional resources company, partnered with Silverback Strategies to expand their PPC efforts. Silverback added non-branded keywords into their campaigns and optimized landing pages. They also managed paid ads on Google, LinkedIn, Facebook, and YouTube. Additionally, they assisted with SEO campaigns by writing keyword-rich content for all of the company's products and creating nuanced content for blogs and secondary and tertiary pages on the website. The team at Silverback also worked on quarterly creative initiatives. The partnership is ongoing, and LexisNexis has invested around $600,000 in their services.