Silverback Strategies

Silverback Strategies partnered with LexisNexis, a global legal and professional resources provider, to expand their PPC campaigns and SEO efforts. The team added non-branded keywords into their campaigns, optimized landing pages, managed paid ads on Google, LinkedIn, Facebook, and YouTube, and wrote keyword-rich content for their products and blogs. They also worked on creative initiatives quarterly. The partnership started in February 2019 and is ongoing. The company has invested around $600,000 in Silverback's services.

Silverback Strategies worked with Meadows Farms Nurseries & Landscaping to manage their digital advertising, including social media marketing and PPC campaigns. The goal was to attract customers to their retail store and increase online leads for their landscaping design work. Silverback created advertising campaigns on Google Ads, Microsoft Advertising, Facebook, Instagram, and YouTube. The engagement, which started in January 2020, is ongoing with a yearly contract and a marketing budget adjusted monthly due to the company's seasonal nature.

Silverback Strategies collaborated with a car rental platform to support their growth marketing, with the aim of increasing business and brand awareness. They created the company's branding and logo, designed a landing page from scratch, and created marketing campaigns targeting desired customers on Google Ads, Facebook, and Instagram. They also provided SEO services. The engagement, which started in May 2020, is ongoing. The company chose Silverback based on recommendations from other companies.