ShyftUp

ShyftUp was hired by Personal Capital, a financial services company, to lead App Store Optimization on iOS and Android platforms. The aim of the project was to drive new users through App Store Search and Browse. ShyftUp's scope of work included creative experimentation, keyword analysis and optimization, and running Apple Store Search Ad campaigns. A team of 4-5 members from ShyftUp worked on this project. The selection of ShyftUp was based on their experience, expertise, communication, services offered, and cost.

ShyftUp was engaged by Thirty Madison, a telehealth company, to optimize the Nurx iOS app for organic search rankings in the app store. After a discovery and kickoff, weekly meetings were held for keyword optimization and screenshot testing in the app store. ShyftUp provided keyword research and biweekly optimizations for both keywords, along with weekly reports on ranking performance. They also provided a screenshot testing roadmap to launch new tests every two weeks with approved designs. An account manager and project manager from ShyftUp were assigned for this project.

A mobile app optimization agency hired ShyftUp to assist mutual clients collectively and to establish a collaborative partnership. ShyftUp was selected for this project due to their high ratings, great culture fit, referrals, and alignment of company values. The scope of work included a strategic collaboration with ShyftUp to jointly assist the agency's clients, mutually support one another in managing portfolios and enhancing their App Store Optimization and Apple Search Ads initiatives. In addition, they were engaged in cooperative marketing endeavors. A team of 2-5 employees from ShyftUp was assigned for this project.