Shines Digital

Shines Digital completed a project for a startup with a superannuation product, a pension fund. The company wanted to advertise directly to consumers via Facebook, Google Ads, and Bing. The primary challenge was to deliver the superannuation product to a market segment that was previously unserviced. Shines Digital developed a strategy after understanding the startup's customer base and go-to-market strategy. They then translated these into Facebook and Google Ads to help the startup achieve its business objectives. The startup created the creative assets of the campaigns, while Shines Digital handled the audience targeting and traffic generation. The startup worked primarily with Boris, the Head of Digital, and Pearse, the Senior Account Manager at Shines Digital. The startup chose to work with Shines Digital because they took the time to tailor a strategy to the startup's needs, unlike other agencies which offered off-the-shelf solutions. The engagement lasted from January to November 2021, during which the startup spent around $300,000 AUD (approximately $215,000 USD).