The Shelf

The Shelf, a strategic and data-driven influencer marketing agency, was hired by a skincare company to manage their influencer campaigns. The company wanted an agency that could efficiently handle the time-intensive process of finding, recruiting, and managing influencers. The Shelf was chosen for their strategic, creative, organized, and data-focused approach. They presented unique proposals for each brand, ensuring that the content resonated with the target audience. The Shelf's dashboard was utilized to manage every step of the campaign, from influencer selection to reporting. The company appreciated the ease with which they could review and approve content, track campaign status, and access data on each post. The Shelf's team, which included a partnership manager, three account managers, an account supervisor, and a director of digital strategy, worked closely with the skincare company, running multiple campaigns simultaneously.

Nite Ize, a gear manufacturing company, hired The Shelf for several social influencer campaigns. The Shelf was chosen for their outstanding customer service and special attention to their accounts. Each campaign started with a concept and a kickoff call, during which the target audience and products for the influencers were identified. The Shelf then presented creative ideas for the project, and upon approval, started recruiting influencers. The company had the ability to vet and approve or deny influencers through The Shelf's dashboard. Once approved, the influencers uploaded their content for approval and then the posts went live. The Shelf's dashboard was also used to download all the deliverables after the campaign had run. The team from The Shelf that worked with Nite Ize included a Brand Partnership Manager and a few account managers.