The Shelf

The Shelf executed a social media marketing project for a skincare company that manages a portfolio of CPG brands. The company needed an agency that could handle influencer campaigns for their brands, targeting different influencer tiers, and managing content approval processes. The Shelf's strategic, creative, and data-focused approach, combined with their unique proposals for each brand, made them the ideal choice. The company appreciated The Shelf's organized dashboard that facilitated influencer selection, content review, and campaign performance tracking. The Shelf's team, consisting of a partnership manager, three account managers, an account supervisor, and a director of digital strategy, worked closely with the company, providing monthly updates on the paid/whitelisting side of their campaign.

The Shelf also managed influencer marketing campaigns for Nite Ize, a gear manufacturing company. The Shelf was chosen for their exceptional customer service and attention to detail. Each campaign started with a concept and target audience identification, after which The Shelf presented creative ideas. The company could then approve or deny influencers through The Shelf's dashboard. Once approved, influencers would upload content for review and subsequent posting. The Shelf's team, including a Brand Partnership Manager and several account managers, ensured that all deliverables were added to the dashboard after each campaign for easy download.