Shanghai Be-Tiger Network Technology Co., Ltd.

Shanghai Be-Tiger Network Technology Co., Ltd. was engaged by an e-commerce company to promote their brand. The company, which operates in the shared bikes space, was looking for an outdoor media supplier for its brand marketing promotion. Shanghai Be-Tiger Network Technology was selected due to its innovative use of new media advertising through car screens and taxi rear windows. The coverage of private car owners and traffic scenes was highly consistent with the company's target audience. The pricing was also competitive, offering a cheaper alternative to subway and building elevator media. Moreover, the use of car screen advertising and Internet cloud computing media technology enabled accurate delivery, solving a problem that traditional outdoor media struggled with.

The scope of Shanghai Be-Tiger Network Technology's work involved the use of their car screen system installed in over 10,000 taxis in Shanghai. This allowed the e-commerce company to promote its outdoor advertising across the city. The services provided included outdoor advertising screen design, car rental screen placement, advertising data collection, and live street photo shooting services, all facilitated by the Internet of Things and LBS technology. A team comprising of customer service staff, advertising designers, operation engineers, live street photographers, and advertising reviewers was assigned to the project.

The engagement process involved signing advertising contracts and establishing a WeChat working group. The e-commerce company was drawn to Shanghai Be-Tiger Network Technology's high flexibility, customization of outdoor advertising, service process monitoring and tracking, and value-added services. The project was successfully completed in September.