SH Consulting

SH Consulting collaborated with the real estate company, Bramlett Partners, to scrutinize and enhance their email deliverability across Microsoft and SendGrid platforms. Bramlett's founder sought a solution to the poor email deliverability and a fragmented account structure which was negatively impacting their business communication. SH Consulting endeavored a multi-month recovery program, conducting in-depth inquiries into the existing root causes of Bramlett's degraded inbox placement, particularly for Microsoft properties. Their remediation plan addressed and successfully resolved the sender reputation issues, restoring the inbox placement to acceptable standards and setting up robust monitoring provisions.

The consultancy didn't limit their operations to Microsoft. SendGrid accounts were restructured to consolidate multiple accounts into a more manageably structured system. The new system obviated reputation contamination risk, shuffled sub-brands into one account, minimized administrative tasks, and reduced duplicate costs. The team also authenticated the DKIM across secondary domains including Pecan Creek Realty, Berbas Group, Upside TX, and Synergy Home Finders. A DMARC policy was configured for full portfolio visibility, ensuring any gaps that could cause domain spoofing and degraded deliverability were bridged.

The results of the engagement were overwhelmingly positive. Bramlett Partners reported restored Microsoft inbox placements, consolidated SendGrid infrastructure with a cleaner reputation profile, and full DKIM/DMARC coverage for their domain portfolio. Furthermore, continuous deliverability monitoring was put in place to flag any potential issues quickly. The feedback praised SH Consulting for their clear communication without jargon and proactive approach, coupled with the superior technical knowledge they demonstrated throughout the project. The completion of the assignment led to the client's trust in SH Consulting for their ongoing email infrastructure work.