SevenAtoms

SevenAtoms partnered with Elite Era, an e-commerce company specializing in vehicle accessories, to increase AdWords traffic and improve the cost per acquisition. The company also aimed to lift a ban on some of its ads by Google. SevenAtoms responded by enhancing the website design, development, and content, identifying niche keywords, and setting up effective ad groups and landing pages. The result was an increase in targeted traffic and improved conversion rates. The partnership, which began in September 2012, has been a long-term engagement with SevenAtoms managing between $1 million and $2 million of Elite Era's annual advertising spend.

Incapsula, a cloud service that accelerates and secures websites, sought SevenAtoms' expertise to manage and optimize their PPC campaign and create engaging content. SevenAtoms produced eBooks, white papers, and other content that could be used in PPC campaigns. This content was designed to attract customers and was created through a collaborative process with Incapsula's content marketing manager. Incapsula invests between $5,000 and $10,000 per month in SevenAtoms' services, which now focus more on landing page optimization and PPC campaign management.

Fabric, a next-generation commerce platform, hired SevenAtoms to increase pipeline and sales opportunities and decrease cost per lead. SevenAtoms was chosen for its high ratings, culture fit, and good value for cost. The project involved end-to-end management of PPC and included managing Google Ads, Bing Ads, Review Sites, and Landing Pages. The project was staffed by 2-5 SevenAtoms employees.