Serpworks

Serpworks was hired by Cali Clear Pools, a pool cleaning services company, with the aim of increasing local visibility and driving more foot traffic and calls from nearby customers. The company sought to improve its rankings in Google’s local search results. Serpworks, chosen for its proximity, budget-friendly pricing, good value for cost, and aligned company values, deployed a team of 2-5 employees for the project. The scope of work involved optimizing the Google Business Profile, cleaning up and submitting citations to relevant local directories, improving on-page SEO for the website, creating geo-targeted service pages, and implementing a monthly Google Business posts and review response strategy. The team also focused on local backlink outreach, mobile performance and user experience review for local traffic, and regular performance tracking and reporting. The project resulted in a stronger local presence and increased leads from nearby homeowners looking for pool cleaning services.