SERIOUS.BUSINESS

SERIOUS.BUSINESS was hired by a venture capital firm, focusing on pre-seed and seed investments in B2B tech startups, to complete a full rebranding project. The Head of Communications found SERIOUS.BUSINESS through a referral and selected them due to their competitive pricing, good value for cost, and cultural fit. The team of 2-5 employees from SERIOUS.BUSINESS worked on renaming, creating a new logo, establishing a brand identity, defining the tone of voice, designing a new website, and positioning. The results were satisfactory, meeting the firm's expectations and budget.

SERIOUS.BUSINESS also worked with Nola, a cruelty-free skin care and cosmetics store. The CTO hired SERIOUS.BUSINESS to rebrand the company, articulate their vision, design a new website, and create a new holistic look for their stores. Found through a referral, the team was chosen for their cultural fit and alignment with company values. SERIOUS.BUSINESS started with understanding Nola's purpose and brand strategy, which then led to a complete redesign of all visual aspects related to the brand. This included a new logo, store look, social media templates, stickers, boxes, and the use of photos. The results were a stronger brand personality and a redefined purpose, exceeding the client's expectations.