The SEO Physician

The SEO Physician was hired by a large healthcare institution specializing in cancer treatment to enhance their SEO capabilities in preparation for the launch of their revamped website. The goal was to increase their search rankings and make the new site more beneficial for potential patients and caregivers by aligning its content with relevant search topics. An SEO director and several specialists from The SEO Physician were involved in the project. The vendor was selected for their SEO expertise, focused team resources, and competitive pricing. The project commenced with a discovery phase where a diagnostic check identified priority areas. The team was proactive in pinpointing areas of concern and opportunity, and collaborated on key web development issues and content optimization initiatives. These included the implementation of structured data, navigation overhaul, and campaigns around different priority areas that would change year to year.