SellTru

SellTru was hired by Feel Good RN, a company dedicated to empowering individuals and organizations with wellness solutions, to build their brand, Ideal360, from zero presence to a live, compliant, FBA-stocked listing on Amazon. The aim was to improve visibility and sales velocity for this brand-new product. SellTru was chosen for the project due to their cost-effective pricing, appealing company culture, and shared values.

The team at SellTru managed the complete Amazon Seller Central setup, ensuring proper and compliant account configuration for Ideal360. This included configuring Seller Central, supporting Brand Registry, adjusting backend account settings, and correctly categorizing and positioning the product. Additionally, they created an optimized product listing from scratch, with keyword research, product title, bullet points, and product description. The goal was to position Ideal360 as a World Health Organization-based oral rehydration solution with an emphasis on clarity, credibility, and consumer education.

SellTru also designed and built a one-page Amazon Brand Store for Ideal360, with the intent of clearly explaining the product, communicating the brand mission, and establishing trust and authority. This was done with the support of advertising campaigns to prepare the brand for future expansion. Alongside this, they handled the PPC setup and ongoing management. Performance monitoring, bid adjustments, keyword refinement, search term optimization, and a data-driven scaling strategy were pivotal in their approach. This work has been met with positive feedback from Feel Good RN for aligning with their objectives and values.