Selfcraft Media

Selfcraft Media was hired by a group that owns online Shopify Plus consumer eCommerce stores to improve their digital marketing initiatives. The company, which operates in South Africa, had experienced steady growth but had not previously achieved its digital marketing goals. Selfcraft Media was selected after a rigorous selection process involving various agencies. Selfcraft Media implemented a comprehensive digital marketing strategy that included on-page and off-page SEO, Google integration, social sharing integration, a sales generation program, social media marketing, pay-per-click advertising, and email marketing. The team worked closely with the Operational Director to track progress and formulate strategic imperatives.

Qatch Technologies, under the leadership of the CEO, hired Selfcraft Media for B2B and B2C social media marketing with the goal of generating leads and turning them into customers. Selfcraft Media was selected after a comprehensive online search and stood out for their helpfulness from the beginning. The vendor was given the liberty to decide which channels to work on. The team started with just two people and grew to eight over the course of the project. The CEO was the overall scope of the initiative, guiding the team on which channels to focus on.