Segal Communications

Segal Communications was hired by Coolperx, a company that builds purpose-driven brands, to enhance brand consistency, awareness, and founder recognition. The CEO of Coolperx found Segal Communications through a referral and chose them for their cultural fit, value for cost, and aligned company values. Segal Communications assigned 2-5 employees to this project. They devised a comprehensive media plan and outreach strategy, created press releases and brand storytelling materials, secured media placements and interviews, and developed a social media engagement strategy. They also provided thought leadership articles, speaking opportunities, and media training for key executives. The CEO of Coolperx was pleased with Segal Communications' work, praising their cultural fit, cost-effectiveness, and alignment with the company's values.