Secret Key Web Agency

Secret Key Web Agency was hired by L.G.R, an eyewear company, to provide PPC and Fractional CMO services. The agency was responsible for website management, managing all digital advertising campaigns, and creating, developing, and managing the CRM. Secret Key offered outsourced Chief Marketing Officer consultancy services, with a strong emphasis on strategic marketing development and eCommerce growth. The agency's role included defining new marketing and communication strategies, developing operational procedures, improving brand positioning, and driving business growth, particularly in eCommerce and physical retail stores. The agency's compensation was linked to measurable eCommerce growth results, with a fixed monthly fee for CMO consultancy. The agency was also responsible for the creation and transfer of marketing assets. The services provided by Secret Key resulted in significant improvements in L.G.R's marketing structure and overall business results. The agency's performance-based compensation structure and strategic focus on eCommerce growth were particularly appreciated by the client.