Scenic Road

Scenic Road partnered with Ascend Learning Healthcare to support their brand-building initiatives through video production. The company sought to highlight its unique characteristics and establish an emotional connection with its audience. Scenic Road provided media production services, including conceptualizing, ideating, preproduction, shooting, and postproduction. They also assisted with copywriting, subject interviews, and coaching. The projects varied in complexity, from simple shoots in conference rooms to challenging shoots in extreme subarctic weather conditions. The partnership, which began in March 2012, remains ongoing with an average project cost of $35,000-$50,000.

In a project for a fintech company, Scenic Road produced a one-minute branded content commercial and three FAQ videos. The goal was to build brand awareness and help potential investors understand the concept of business bonds. The process involved initial meetings, scriptwriting, location scouting, filming, music selection, voiceover recording, and video editing. The team comprised of eight professionals, including a cameraman, an assistant, a production coordinator, a branding content director, an interviewer, a lighting specialist, a scriptwriter, and a team of editors. The project, which ran from May to August 2022, cost around $110,000.

Scenic Road was hired by a marketing agency to produce several animated broadcast spots for a credit union client. The aim was to make the complicated subject matter engaging and fun. The marketing agency owner collaborated with Scenic Road to set a budget and a production plan. After the client approved the budget, Scenic Road produced the spot according to the production schedule, allowing for revisions based on the client's feedback. The marketing agency owner found the feedback process easy and appreciated that timeline expectations were built into the production schedule.