Scale Chapter

Scale Chapter was engaged by Wetherby Paper Mill, a large-scale manufacturer and supplier of paper and cardboard products, with the primary objective of enhancing the performance of their paid search campaigns and optimizing their spending. The corporation entrusted Scale Chapter with the entire control of their paid search campaigns. Their services included search term reviews, negative keyword updates, budget adjustments, campaign cleanup, and ongoing optimization. Regular meetings were held with the team, with performance updates highlighting areas of change, problems, and opportunities.

Scale Chapter's involvement has resulted in significant improvements in paid search campaign outcomes, according to Wetherby Paper Mill. This was achieved by not only running the campaigns but also by carefully monitoring and making necessary adjustments to eliminate wasteful spending. A team of 2 to 5 professionals from Scale Chapter was dedicated to handling the requirements of Wetherby Paper Mill. The constant interaction and updates facilitated an informed decision-making process.

The engagement marked the beginning of a relationship in May 2026 and has been ongoing since. Wetherby Paper Mill chose Scale Chapter because of the value offered for the cost and the alignment of company values. The partnership has been beneficial to the mill, enhancing the efficiency of their paid search campaigns and eliminating unnecessary expenditures. This partnership is an affirmation of Scale Chapter’s ability to offer personalized, value-based services.