Sanborn

Sanborn worked with Learfield Sports, the largest collegiate sports multimedia rights and sponsorship rep firm in the US, to provide interactive concepts, solutions, creative approaches, and digital work. The aim was to deepen connections for corporate sponsors with their target audiences. Sanborn developed programs to produce revenue and created collaboration and internal efficiencies through digital technology tools and services. They helped bring the action closer to fans by developing interactive solutions across the web, mobile, social media, and experiential activations. The client praised Sanborn for their willingness to innovate and their understanding of budget constraints. The project is ongoing with an investment of between $150,000 and $250,000.

Sanborn was hired by Clinique, a part of the Estee Lauder Companies, to handle a full digital marketing campaign. They ran Facebook pages for several product lines, handled campaign development for fragrance launches, and assisted in the development of the company's blog. They also helped with data analytics, established content relationships, and assisted in identifying and adopting platform tools for a more seamless content development process. The client praised Sanborn for their comprehensive involvement and the ongoing work, although the investment amount remains confidential.

Conde Nast, a major media company, engaged Sanborn for experiential marketing. Sanborn built numerous microsites, produced videos, and implemented interactive experiences for the client. For instance, they created a video booth for a Wired store event where people could express their "Wired wish," and then turned the content into a music video. The client praised Sanborn's high-quality work, fast turnaround time, and customer service. The project is ongoing, with the investment amount being confidential.