Sanborn

Sanborn developed a digital strategy for Learfield Sports, a prominent collegiate sports multimedia rights and sponsorship firm in the US. The challenge was to provide interactive concepts, solutions, creative approaches, and ultimately engineer interactive and digital work to deepen connections for corporate sponsors and their target audiences. Sanborn successfully developed interactive solutions across web, mobile, social media, and experiential activations. The client praised Sanborn for their innovative approach and their understanding of budgetary constraints, and the engagement is ongoing.

Sanborn was tasked with a full digital marketing campaign for Clinique, a subsidiary of the Estee Lauder Companies. The project involved managing Facebook pages for several product lines, handling campaign development for various fragrance launches, and assisting in the development of a blog. Sanborn also helped with data analytics, content strategy, and establishing content relationships with external partners. The client was impressed with Sanborn's work and continues to retain their services.

For Conde Nast, a media company, Sanborn was involved in a wide range of projects, from creating microsites and producing videos to innovative experiential marketing activations. One notable project was an interactive experience at the Wired store, where Sanborn collaborated with Mobi to create a unique music video using user-generated content. Another project involved creating a digital experience and microsite for a client that made speakers out of wood sculptures. The client appreciated Sanborn's high-quality work, fast turnaround time, and excellent customer service. The engagement is ongoing.