Samba.AI

Samba.AI was hired by Košík, a Czech grocery delivery startup based in Prague, to provide a tool for marketing automation and email campaigns. Their aim was to improve customer retention and enhance the customer experience. Samba.AI was chosen for its flexibility in terms of features and pricing, as well as for its relationship with Rockaway Group, which also includes Košík. The scope of work involved precise segmentation of marketing offers to suit differing consumer preferences. The Samba.AI team utilized a smart flow campaign feature with intention triggers and an automated RFM analysis to aid in planning and automation. Samba.AI's founder, a sales executive, the implementation team, and a customer success manager all worked on the project. The client appreciated the integration with Power BI, which facilitated an easy review of campaign results. The client also noted that Samba.AI's analytical features may be particularly beneficial for small businesses lacking data teams.