SALTO Estudio Creativo

SALTO Estudio Creativo worked with the Clásico Santiago-Montecristi, a renowned cycling race in the Dominican Republic. The primary aim was to transform the event from a regional cycling race into a nationally recognized brand. To this end, they were brought on board to develop a strategy and visual identity that encapsulates the spirit of the Clásico, and to produce quality audiovisual content that would deepen its emotional impact and extend its reach.

The team at SALTO led the entire creative process of the Clásico project. Their work involved an in-depth study of the event before commencing production. The team had a clear understanding and idea of what they were to accomplish. They were involved in developing visual concepts, narrative framework, and art direction. Key deliverables included a documentary-style promotional film that accurately captured and embodied the race's culture, competitive spirit, and emotions.

The final output by SALTO was a deeply resonant and authentic portrayal of the Clásico's identity. This work not only elevated the status of the event but also had a broader appeal to cyclists, fans, and the Dominican public at large. SALTO's unique approach to initiating ideas rather than waiting to execute orders made the firm stand out. The project resulted in a successful collaboration that significantly improved the visibility and cultural significance of the Clásico Santiago-Montecristi.