S2 Design Group

S2 Design Group worked with Shelf Life Brands, a consumer packaged goods company, to develop branding and design for a new baby products brand. The project involved creating a distinct voice and personality for the brand, along with designing packaging and creative assets. The S2 Design Group team presented a range of brand designs, including logos, typography, icons, and messaging, and also provided variations of the packaging graphics. After a collaborative review process, the final design was optimized and delivered. The project was successfully completed in May 2021.

S2 Design Group partnered with Mullen Foods, a food marketing and manufacturer, to revamp their brand and improve their product packaging. The team at S2 Design Group proposed 5-6 different packaging designs, which were then narrowed down through a sorting process. They also oversaw the printing process to ensure the labels were flawless and the right colors were used. The collaboration began in December 2020 and is ongoing. Mullen Foods has invested approximately $35,000 in the project.

Cookies United, a subsidiary of United Baking Co., Inc., engaged S2 Design Group to increase brand recognition and compete effectively with competitors. The project involved the relaunch of the CakeBites brand, including logo concepts and packaging design. The team at S2 Design Group developed a stronger shelf presence and brand experience while maintaining product differentiation and flavor appeal. The project also involved product and flavor photography, 3D renders for e-commerce and social media, and final files for print production. The S2 Design Group team comprised 6-10 employees, with communication primarily via virtual meetings.