S2 Design Group

S2 Design Group collaborated with Mullen Foods to update their brand and enhance their product packaging. Initially, S2 proposed 5-6 different packaging designs, which were gradually refined through a thorough sorting process. The team at S2 was involved throughout the entire process, ensuring that the labels were flawless and the printer was using the correct colors. The client expressed gratitude for S2's close involvement in the process. The partnership began in December 2020 and was ongoing at the time of reporting. Mullen Foods invested approximately $35,000 in this project.

In their second project, S2 Design Group partnered with Shelf Life Brands, a consumer packaged goods company, to develop the voice, personality, and aesthetic qualities of a new baby products brand. S2 Design Group began by understanding the business, its prospects, and the product origins. This led to the creation of various brand designs, including logos, typography, icons, and messaging. The team also developed different packaging designs and graphics. After careful discussion and selection, they optimized the chosen design and delivered the final version. The project, which took place in May 2021, involved the owner of S2, their head of accounts, and two creative team members.

Cookies United, a subsidiary of United Baking Co., Inc., engaged S2 Design Group for a rebranding project. The main objectives were to increase brand recognition, create a stronger presence amid competitors, and maintain a premium feel without alienating existing customers. S2 Design Group conceptualized a new logo and packaging design system for the CakeBites brand to enhance its shelf presence and brand experience. They executed the design for all flavors, handled product and flavor photography/retouching, created 3D renders for e-commerce and social media, and prepared final files for print production. The S2 Design Group team, which comprised 6-10 employees, communicated primarily through virtual meetings.