Rule Marketing Group

Rule Marketing Group was hired by Devpost, a leading provider of hackathon management solutions, to drive sales-qualified pipeline via Google Ads and increase Marketing Qualified Leads (MQLs) through guide downloads. The company selected Rule Marketing Group for their great culture fit, good value for cost, and knowledge. One employee from Rule Marketing Group was assigned to the project, and their scope of work included LinkedIn and Google Ad set up, strategy, and day-to-day management and optimization.

The Scout Guide, a franchise business model that highlights the best of local communities in an annual printed publication, hired Rule Marketing Group to increase the total number of leads and expose the brand to new audiences. Rule Marketing Group was chosen for their affordable pricing, good value for cost, understanding of the business, and a referral. One employee from Rule Marketing Group was assigned to this project. The scope of work involved managing paid Facebook ads, launching Google ads, doubling the lead volume within a few months, and achieving a 3x Return On Investment (ROI) within a year. The Rule Marketing Group employee also took on a more strategic role as an advisor to the comprehensive marketing strategy, managing the performance of additional contractors and providing regular reporting on the efficacy of the marketing plan.