RPM Direct Marketing

RPM Direct Marketing completed a unique partnership with Brand Digital, an AI native digital marketing, and growth agency. Serving a regional credit union, and one of Brand Digital's clients, the project involved a robust direct mail marketing campaign. A team of 2-5 from RPM developed an integrated online-offline strategy that included targeted outreach, creative development, measurement and optimization plan that effectively harnessed direct mail, paid search, contextual display, email newsletters, and social media ad placements.

Brand Digital had discovered RPM Direct Marketing through a referral and chose to work with them due to their high ratings, culture fit, and outstanding value for cost. The collaboration was functionally effective, and together, they created a comprehensive program including nurture email sequences and targeted re-targeting efforts. This elaborate marketing campaign successfully accomplished Brand Digital's specific goals of promoting membership for their client.

The project, led with strategic finesse by RPM Direct Marketing, yielded significant results. Their impeccable work ethic and proficiency in combining traditional direct mail techniques with modern digital marketing strategies facilitated considerable business growth. Despite the project’s extensive scope, the RPM team delivered within the expected parameters, scoring high on quality, value, and culture fit. The conclusion came with a bolstered client base for Brand Digital's client and positive feedback for RPM Direct Marketing. The relationship between the two companies could be more projects in the future.