Rootstrap

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Rootstrap is a software development firm based in Los Angeles with offices in New York; Montevideo, Uruguay; and Buenos Aires, Argentina. Established in 2011, Rootstrap has over 70 employees with experience with both consumer digital products and business applications. Their services include mobile development for Android and iOS, web app development, UI/UX design, custom software, and AR/VR development.

Client Insights

Industry Expertise

Education

25%

Medical

20%

Media

15%

Financial services

10%

Non-profit

10%

Retail

10%

eCommerce

10%

Client Size Distribution

Small Business (<$10M) 20%

Midmarket ($10M - $1B) 60%

Enterprise (>$1B) 20%

Common Project Size

$50K-$199K 12 projects

$200K-$999K 8 projects

$10K-$49K 7 projects

Clients

  • MasterClass

Highlights from Recent Projects

Overall Rating

4.8
42 Reviews

Rootstrap was hired by a mobile-first platform for independent video journalists for web and mobile app development. The team evaluated the existing app designs and wireframes, made recommendations, and then began the development process. Rootstrap built the website using React and the mobile app using React Native. They also handled QA, testing, and DevOps work. The team automated the continuous integration and delivery pipelines and the cloud infrastructure. The company invested between $500,000–$700,000 in this ongoing project which started in September 2022.

Rootstrap worked with Werkt LLC, a design and web development studio, on the UX design of multiple webpages for a major upgrade to an enterprise website. They also designed innovative new website features and an email campaign. Rootstrap's team of 6-10 employees consistently met deadlines and delivered UX/UI designs for three successive enterprise marketing websites. The project resulted in increases in website performance for customer conversions ranging from 25% to 40%, surpassing the client's forecasts.

An HR tech startup engaged Rootstrap for IT staff augmentation, UI/UX design, and software development. Rootstrap acted as the company's engineering team, building product features using various AI tools and programming languages. They also redesigned the mobile application, integrated the mobile and web platforms, and released the platform's first version to the public. Rootstrap's ability to recruit additional teammates as the project grew was a key factor in their selection. The project, which started six months ago, has an ongoing engagement with an investment of around $100,000.

Timeliness

4.8

Service Excellence

4.8

Value

4.4

Would Recommend

4.9

Awards

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2024

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2024