Rootstrap

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Rootstrap is a midsize custom software development firm established in 2011. Their services include Custom Software Development, Artificial Intelligence, Mobile App Development, BI & big data consulting & SI, and more. The firm is in Beverly Hills, California; Buenos Aires, Argentina; Montevideo, Uruguay and Medellín, Colombia.

Client Insights

Industry Expertise

Business services

20%

Medical

20%

Consumer products & services

10%

Education

10%

Financial services

10%

Information technology

10%

Media

10%

Non-profit

10%

Client Size Distribution

Small Business (<$10M) 20%

Midmarket ($10M - $1B) 60%

Enterprise (>$1B) 20%

Common Project Size

$50K-$199K 13 projects

$200K-$999K 8 projects

$10K-$49K 7 projects

Clients

  • MasterClass
  • Google
  • Tony Robbins
  • Emeritus

Highlights from Recent Projects

Overall Rating

4.8
44 Reviews

Rootstrap was hired by a mobile-first platform for independent video journalists for web and mobile app development. The team evaluated the existing app designs and wireframes, made recommendations, and then began the development process. Rootstrap built the website using React and the mobile app using React Native. They also handled QA, testing, and DevOps work. The team automated the continuous integration and delivery pipelines and the cloud infrastructure. The company invested between $500,000–$700,000 in this ongoing project which started in September 2022.

Rootstrap worked with Werkt LLC, a design and web development studio, on the UX design of multiple webpages for a major upgrade to an enterprise website. They also designed innovative new website features and an email campaign. Rootstrap's team of 6-10 employees consistently met deadlines and delivered UX/UI designs for three successive enterprise marketing websites. The project resulted in increases in website performance for customer conversions ranging from 25% to 40%, surpassing the client's forecasts.

An HR tech startup engaged Rootstrap for IT staff augmentation, UI/UX design, and software development. Rootstrap acted as the company's engineering team, building product features using various AI tools and programming languages. They also redesigned the mobile application, integrated the mobile and web platforms, and released the platform's first version to the public. Rootstrap's ability to recruit additional teammates as the project grew was a key factor in their selection. The project, which started six months ago, has an ongoing engagement with an investment of around $100,000.

Timeliness

4.8

Service Excellence

4.8

Value

4.5

Would Recommend

4.9

Awards

113126

2024

113127

2024

113111

2024

113115

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96684

2024