Root & Leaf

Root & Leaf was hired by Tarjimly, a company that provides language access for refugees, immigrants, asylum seekers, and humanitarians working with them. The objective was to assist Tarjimly with their marketing messaging. Root & Leaf was chosen for this project due to their great culture fit, the fact they were referred to Tarjimly, and their aligned company values. A team of 2-5 employees from Root & Leaf conducted an audience workshop, market segmentation, marketing ecosystem mapping, and defining personas for Tarjimly.

Root & Leaf was engaged by Housing NOW, a low-cost housing developer in Myanmar. The aim of the project was to review the storytelling of the company and create a clear summary of their objectives and approach. Root & Leaf was selected due to their high ratings and a referral. A team of 2-5 employees conducted three workshops where they brainstormed about the identity of the brand, narrowing down the project's target "antagonist", "global vision", "obstacles", "solutions", and more.

Symbrosia, a company that produces a natural seaweed feed additive, hired Root & Leaf to assist with building out a PR strategy that accounted for both key company objectives and constraints related to intellectual property. Root & Leaf was introduced to Symbrosia during their participation in a startup accelerator organized by Uncharted. Over the course of three meetings, Root & Leaf diagnosed Symbrosia's most acute marketing need, guided them through an in-depth audience mapping and "get to know your audience" workshop, and left them with a complete marketing action plan. The team from Root & Leaf consisted of both experienced co-founders.