Root & Leaf

Root & Leaf was hired by Symbrosia, a seaweed additive company, to develop a comprehensive marketing strategy. Symbrosia initially sought Root & Leaf's expertise for a PR strategy but soon recognized their broader marketing capabilities. Root & Leaf conducted three meetings, during which they diagnosed Symbrosia's marketing needs, guided them through an in-depth audience mapping workshop, and eventually presented a detailed marketing plan. The plan provided Symbrosia with a clear path for their future marketing efforts. The client praised Root & Leaf's comprehensive approach and appreciated their insights on balancing earned media, intellectual property protection, and brand building.

Housing NOW, a low-cost housing developer in Myanmar, engaged Root & Leaf for branding services. The primary objectives were to review the company's storytelling and create a clear summary of their objectives and approach. Root & Leaf facilitated three workshops focusing on brand identity brainstorming. They helped Housing NOW define the project's target "antagonist", "global vision", "obstacles", and "solutions". The client chose Root & Leaf based on their high ratings and a referral.

Tarjimly, a language access provider for refugees, immigrants, asylum seekers, and humanitarians, partnered with Root & Leaf to enhance their marketing messaging. Root & Leaf's scope of work included an audience workshop, market segmentation, marketing ecosystem mapping, and defining personas. The client chose Root & Leaf due to their great culture fit, company values alignment, and a referral. They were satisfied with the deliverables provided by Root & Leaf's team.