ROInsights
visit site- $1,000+
- 2 - 9 employees
- Cincinnati, OH
ROInsights is a data transformation company with about 5 employees based out of Cincinnati. Founded in 2018, they cater to medium-sized companies in advertising and marketing, real estate, and retail industries. Their main services include business intelligence, big data consulting, systems integration, marketing strategy, and digital strategy.
Client Insights
Industry Expertise
25%
25%
25%
25%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 25%
Common Project Size
<$10K 1 project
$50K-$199K 1 project
Clients
- abstractRPM
Highlights from Recent Projects
ROInsights was hired by an independent marketing consultant to develop a management tool for two of their clients - a government IT firm and a direct-to-consumer business. Both clients required a robust digital infrastructure to enhance their customer journey. ROInsights was tasked with building dashboards and cleaning up existing work to provide the clients with better, more accessible information. The project's primary deliverable was an easy-to-use, dynamic tool that would aid the clients in making informed decisions based on their PPC and social media marketing activities. The consultant had direct access to ROInsights' CEO and COO, and their services were considered an outsourced role of a CMO.
ROInsights was engaged by BRN Digital, a digital marketing agency, to develop a real-time dashboard for tracking success across various channels. Previously, the agency had been using Excel for this purpose. The scope of ROInsights' involvement included setting up Google Analytics with tags and conversions, coaching the agency's team on storytelling through analytics, and occasionally assisting with invoicing. The primary contacts at ROInsights were the co-founder and director of data intelligence, and the co-founder and director of technology. The engagement, which began in October 2019, is ongoing and has seen an investment of approximately $60,000.