ROInsights

ROInsights was hired by an independent marketing consultant to help with the development of a management tool for two of their clients. One client was a government IT (B2B), while the other was a direct-to-consumer (B2C) company. Both clients had neglected their digital infrastructure and needed a better way to enhance their customer journey. ROInsights was tasked with building dashboards and cleaning up previous work to provide the clients with more accessible and useful information. The end goal was to provide the clients with a dynamic tool to help them make better decisions based on their PPC and social media marketing activities. The consultant had direct access to the CEO and COO of ROInsights, who effectively acted as the outsourced role of CMO.

ROInsights was also engaged by the owner of brn digital, a digital marketing agency, to build a real-time dashboard. Previously, the agency had been tracking success through Excel, but wanted a more efficient and comprehensive system. The scope of ROInsights' work included setting up Google Analytics, ensuring input from multiple agencies, and coaching the brn digital team on how to build storytelling through analytics. ROInsights also assisted with invoicing to ensure profitability. The agency primarily worked with the Co-Founder & Director of Data Intelligence and the Co-Founder & Director of Technology at ROInsights. The engagement, which started in October 2019, is ongoing and has involved an investment of about $60,000.