ROI Swift

Randolph Sunglasses, a company known for handcrafting glasses since 1972, engaged ROI Swift with specific goals - growing Amazon revenue and positioning the Randolph brand as premium on Amazon. ROI Swift, chosen due to a cultural fit and a referral, provided a team of 2-5 employees for the project. Actively serving as a full-service Amazon channel management partner, they oversaw paid advertising and PPC strategy, listing optimization, A+ content, catalog and inventory management, promotional planning, and performance reporting.

The key deliverables from ROI Swift included; a restructured advertising campaign for better ad efficiency, optimized product listings and enhanced brand content for improved conversion and discoverability, and coordinated inventory and fulfillment support to mitigate stockouts and listing suppressions. This along with regular reporting provided insights into channel performance and informed strategy adjustments. The collaboration resulted in efficient Amazon channel management and allowed Randolph’s internal team to concentrate on wider marketing priorities.

On feedback, the representative of Randolph Sunglasses appreciated the professionalism and efficient management of their Amazon channel by ROI Swift. They commented on the benefits of the enhanced advertising campaigns and optimized listings, which not only strengthened the brand's visibility but also led to conversion improvement. These efforts by ROI Swift helped Randolph Sunglasses focus on their broader marketing strategies while leaving their Amazon presence in capable hands.