Rock Candy Media

Rock Candy Media undertook a rebranding and digital marketing project for Kirk Root Designs, a high-end custom jewelry design company. The company was transitioning from a traditional retail sales model to an exclusive, appointment-only service and needed a rebrand to reflect this shift. Rock Candy Media provided strategic branding and marketing services, including redesigning the company's logo, creating a new slogan, redesigning the website, managing SEO and social media, and creating new business cards and designs for potential print media campaigns. The project, which ran from fall 2016 to summer 2017, involved a team of five or six people and cost between $50,000 and $60,000.

In another project, Rock Candy Media worked with a division of a global building materials corporation to unify the branding of its five regional brands and establish an online presence. They designed and built a website, set up social media feeds for each brand, and created videos, print advertisements, and marketing collateral. The project lead worked with a few other team members as needed. The engagement, which started in October 2016, is ongoing, with Rock Candy Media retained for website, social media, and advertisement work. The investment for this project ranges from $50,000 to $200,000.

Rock Candy Media was also hired by the Austin Urology Institute for website development and digital marketing. The goal of the project was to facilitate the institute's growth. Rock Candy Media developed and launched a new website and implemented ongoing multimedia marketing efforts. The team was composed of the founder of Rock Candy Media and her team. The local media had highlighted both parties as experts in their fields, which led to the initiation of their working relationship.