Roberto Serrini

Roberto Serrini was contracted by a commercial production company to develop, direct, and edit a 30-second commercial for the legacy brand Van Heusen. Leveraging a long-standing relationship and an impressive track record, Serrini collaborated with the advertising agency to develop a script. He then oversaw the casting, special effects, and production design, and was responsible for directing and editing the commercial. Serving as the lead creative on the production side, he worked closely with the advertising agency and a production staff on the production company side. The result was a spot that effectively captured the essence of the Van Heusen brand.

REV’IT!, a European manufacturer of technical motorcycle safety apparel, hired Roberto Serrini to create consumer-facing content for brand awareness. Serrini was involved from the concept phase, conducting preliminary creative briefing meetings and handling all the equipment, editing, and audio mixing for a live-action shoot. The deliverables included short edits, sizzle reels for Instagram teasers, pre-roll, and a final long version of a little over four minutes. The content was published on the company's main global channels, including YouTube and Instagram. Serrini's work was highly appreciated, and his reputation within the New York City motorcycle community was a key factor in his selection for the project.

Marriott International, the world's largest hospitality company, hired Roberto Serrini to create video content to highlight their work in the Beverage Alcohol space. Serrini's work was used for social, web, and ad campaigns, aimed at gaining buy-in from hotel operations and attracting local guests looking for a better beverage experience. He created video segments around new ways of cocktail production for internal training and social channels, and campaign videos for new and emerging brands. Serrini's work was highly appreciated, with his videos successfully highlighting new programs and promoting new brands. His work with Italy In Bocca was particularly influential in his selection for the project.