ROAS PPC
visit site- $5,000+
- 10 - 49 employees
- Arnprior, Canada
Client Insights
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Clients
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Highlights from Recent Projects
ROAS PPC was hired by LastPass, a password management software company, to manage their paid media. Through a referral and due to their location, budget-friendly pricing, and great culture fit, ROAS PPC was chosen for the task. The team of 2-5 employees from ROAS PPC was tasked with enhancing LastPass's online presence through targeted advertising on Google and Microsoft platforms. The key deliverables included campaign strategy and setup, continuous optimization of the ads, performance reporting, and providing advice and market insights. They conducted an analysis of the market and competitors, developed a customized strategy, and managed the ad campaigns from initial setup to ongoing optimization. They continuously monitored the performance of each ad, making adjustments based on data-driven insights. ROAS PPC provided detailed weekly reports that broke down campaign performance, highlighting key metrics such as click-through rates, conversion rates, and overall ROAS. They also served as a valuable resource for understanding broader market trends and finding ways to capitalize on them.