Ro Team

Ro Team was hired by Booksy, an appointments scheduling company, to build brand awareness. Referred to the co-founder and CEO of Booksy, Ro Team was tasked with enhancing communication around the investment round in business, investment, and startup media in Poland. The team worked in collaboration with a UK agency to generate as many publications as possible in Poland and to coordinate the launch of communications abroad. The key deliverables included AVE, reach, and the number of publications.

Ro Team was engaged by Affirm, a global fintech company, to increase brand awareness and promote employer branding. The team, which was referred to the Talent Brand Manager of Affirm, consisted of 2-5 employees. They worked on planning and coordinating media and marketing campaigns, establishing and maintaining relationships with media, preparing and distributing press releases, and organizing events, among other tasks. The goal was to increase the number of publications about Affirm in Polish media outlets, heighten brand recognition among software developers, and generate recruitment leads.

Niantic, the world’s leading AR technology and gaming company, employed Ro Team to expand its audience and build stronger relationships with local media. After an online search, the Senior Communications Director EMEA of Niantic chose Ro Team due to their high ratings, pricing, and company values. Ro Team was responsible for leading gaming media relations activities and press office for Niantic in the Polish market. They advised on new opportunities, ensured Polish journalists could attend international gaming events, and tracked the Polish market. The success of the project was measured by the impact of the press coverage generated and the interest in and attendance at international events.