Rjuhasta

Rjuhasta was hired by Innpac India Pvt. Ltd. to build a national brand identity for their Fast Moving Consumer Goods (FMCG) brand Soyuz. The company, which specializes in the processing, manufacturing, and sale of tofu and soy milk, aimed to become a well-established name in the soy product industry. Rjuhasta was tasked with handling strategic and creative aspects of their marketing campaign, including content development. The intention was to help Soyuz take the lead in all localities of Delhi, where their mission had been kickstarted.

Rjuhasta was selected after a thorough examination of various digital marketing firms. The selection was based on the overall balance between the quality of their work and their team's attitude. Once chosen, Rjuhasta conducted a series of discovery meetings to understand the major drivers of Innpac's business and the intricacies of their company. This led to the development of an advertising plan encompassing traditional and digital media, including creative concepts for outdoor, TV, social media, and paid online advertising. They also provided print collateral for the sales team to use when visiting clients.

The results of Rjuhasta's work were quite remarkable. The company's in-depth understanding of Innpac's business and their creative and strategic approach to marketing led to a successful campaign that helped Soyuz establish a strong presence in the market. This not only achieved Innpac's goal of becoming a recognized name in the soy product industry but also set the foundation for their future expansion plans.