Rite Agency

Rite Agency was hired by the Business Angel Network of Armenia (BANA Angels) to enhance their brand recognition and engagement. The agency shortened the company's name for easy remembrance and undertook a complete rebranding. They conducted extensive research, interviewing investors and team members before creating a new corporate identity, logo, and brand book. Rite Agency also developed a communication strategy and guidelines for the company's interactions. They designed packages for investors and worked with a development company to align the new website with the new identity and communication strategy. The project, which ran from February to July 2022, cost around $8,000.

In another project, Rite Agency worked with Formula VC, a venture capital firm, to redefine their corporate identity. The agency interviewed partners, conducted research, and held brainstorming sessions before creating a new branding concept. They delivered a complete brand book, including new logos, corporate colors, and design templates for messaging and presentation. The team comprised the CEO and the art director. The project, which cost around $5,000, was completed between May and June 2022.

Rite Agency was also engaged by Earlyone, a SaaS company, to create sales materials and messages. The agency was chosen for its professionalism and experience in creating decks for software companies. The project involved a questionnaire, research, positioning, structure, and content creation. After a few revisions, the design was presented and the project finalized. The team included a partner, a communications manager, and a designer.