Rise Interactive

Rise Interactive worked with a regional insurance and financial services company to drive direct response outcomes for their campaigns. The company was looking to acquire new prospects online in an efficient manner. Rise Interactive provided a greater level of expertise, helping the company establish their first set of search marketing campaigns. They focused on paid search channels, with the end goal of driving conversions, leads, and sales. Rise Interactive also collaborated with the company on analytics, helped allocate budgets focused on performance, and launched targeted local campaigns. The engagement started around 2013 and is ongoing.

For an academic retailer, Rise Interactive expanded their paid search program to cover all 1,200 campuses that the retailer services. The company depended on Rise Interactive to drive traffic to their bookstore websites. Rise Interactive also expanded the retailer's product listing ads, tested different campaign types in different schools and product categories, and implemented an advanced attribution platform. This platform helped the retailer understand which keywords were overvalued or undervalued based on the attribution data, adding more context to the data from the search engines. The engagement with Rise Interactive started in 2013 and is ongoing.

A regional hospital system hired Rise Interactive for their expertise in digital marketing. The hospital system had previously worked with another agency that did not provide strong analytics for lead quality. Rise Interactive provided ongoing SEO and PPC with a focus on web analytics. They managed the hospital system's paid search and programmatic activity, including social media, display, and pre-roll native digital radio. Rise Interactive also helped the hospital system understand new tactics and features when they became available. The partnership with Rise Interactive began in January 2015 and is ongoing.