Rise Interactive

Rise Interactive partnered with an insurance and financial services company to improve its direct response outcomes for campaigns. The company aimed to acquire new prospects online efficiently. Rise Interactive focused on paid search channels, establishing the company's first set of search marketing campaigns. They worked on capturing people's information and encouraging them to contact the company in an efficient manner. Rise Interactive also collaborated on analytics, helping the company allocate its budgets in a performance-focused manner. They launched targeted local campaigns and set up campaign structures to avoid double bidding. The partnership began in 2013 and is ongoing.

In another project, Rise Interactive worked with an academic retailer to drive traffic to its bookstore websites. The retailer had about 1,200 stores, each branded to a specific college or university. Rise Interactive expanded the retailer's paid search program to cover all campuses. They also expanded the retailer's product listing ads and tested different campaign types in different schools and product categories. They implemented an advanced attribution platform to inform decisions within the paid search channel. The company has been working with Rise Interactive since 2013.

Rise Interactive also partnered with a regional hospital system to improve its digital marketing efforts. The hospital system needed a new digital agency partner that was well-versed in all aspects of digital marketing, from paid search to programmatic. Rise Interactive provided ongoing SEO and PPC services with a focus on web analytics. They managed the hospital system's paid search and programmatic activities, including social media, display, and pre-roll native digital radio. They also advised on site relaunches and helped the hospital system understand new tactics and features when they became available. The hospital system started working with Rise Interactive in January 2015 and the relationship is ongoing.